August 21, 2018

Make Your Customers Happy With Natural Preservatives

Many consumers hope to see no synthetic preservatives as they scan food labels during their trips to the grocery store — they would like to see that every item they pick up has an ingredients list that looks “clean”. Here is the solution that food companies can use to make buyers happy about their products so that they keep putting them in their shopping carts.

Preservatives are essential for food production, otherwise, items would have incredibly limited shelf-lives. Without these crucial ingredients, items would be expired by the time they were transported to the store. Removing these elements from recipes is not a viable solution, so companies should look to reliable ingredient suppliers for natural preservatives. The leading supplier CCC Ingredients carries a range of natural preservatives that are just as effective as synthetic ones — these significant ingredients also have the benefit of appealing to label-conscious consumers. Companies can share this switch to natural alternatives with buyers by including this information in advertisements, news releases and packaging.

One alternative that they offer on their impressive portfolio is natamycin, which is a natural mold inhibitor. When the major product Kraft Singles removed artificial preservatives from their recipes for their full-fat American and White American versions, they chose to include natamycin as the main preservative. The business behemoth Kraft decided to remove sorbic acid from their recipe, even though it is one of the most common preservatives in the world, because of the intense scrutiny they were receiving from their customers. CCC Ingredients has several other natural preservatives that can be used as convenient substitutes in product recipes, like:

  • Fermented Cane Sugar
  • Lysozyme
  • Maltogenic Amylase
  • Nisin
  • Green Tea Extract
  • Cultured Sugar/Vinegar
  • Rosemary Extract 

It’s understandable that many companies don’t want to change artificial preservatives or similar ingredients — the replacement process can be long and frustrating, and there is still the risk of public criticism. However, other businesses have committed to these monumental ingredient swaps because the customer desire is so strong. Many consumers are worried about the dangers of preservatives like poor heart health, behavioural issues in children and increased risk of cancer — if people believe that products are hazardous, they will prioritize their health and the wellness of their children above brand loyalty. While it may seem inconvenient to make the initial change, companies need to acclimate to market demands for clean labels or they will be ignored. Businesses like Kraft, General Mills and Nestle have already experienced success and public praise for modifying their recipes and eliminating artificial elements. They have proven that it is entirely possible for a company to take a chance, revise their recipes using food ingredient distributors and smoothly conform to the current marketplace.

If your company is unsure about what replacement would be suitable for your products, this prominent ingredient supplier also has a team that will deliver excellent customer service and advice about available options. They will make sure that you choose the ingredient that improves your product for the sake of your business and your buyers.

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