A lot of people want to know how much they should pay for SEO services. This isn’t surprising, since there are horror stories of people paying thousands on their SEO campaign and never seeing any return. However, a price that is “fair” depends also on how much you can afford. A Fortune 500 company, for instance, is likely to pay a lot more for an SEO campaign, if they don’t do it in-house, than a sole proprietor, simply because they have higher expectations and will require more work.
What Should You Pay for SEO Services?
Good SEO services don’t come cheap. That is because, while their work is perhaps not labor-intensive, it also isn’t easy. Furthermore, the impact of their work is huge. In order to make sure that you pay a price that is both fair and right for your own business, you need to follow these steps for starters:
- Determine what you can afford. Be realistic in this and know what your goal is as well. This means that you shouldn’t think that you can get a good SEO service for $200 and find yourself on the first page of Google for a high demand keyword. If your keyword ranks in the top 20 of most searched for, then you can expect to pay thousands of dollars if you want to get anywhere near the first page.
- Spend some time comparing the market and asking for different quotes. There are quite literally thousands of SEO agencies out there, and the vast majority of them aren’t any good. The profession isn’t protected, so anyone can call themselves an expert. Doo your homework, ask for quotes, and take your time.
- Never agree to a contract unless you feel it is fair. If something seems too good to be true, then it probably is. Similarly, if something seems unreasonably expensive, you are probably right in your suspicions.
- Don’t look for the lowest price but rather for the best value for money. Cheap prices usually mean cheap services, which in turn means you have wasted your money, even if you haven’t spent much of it. At the end of the day, you need to see a return on investment, which means you do have to make an investment.
- Always ask for a portfolio, references, and referrals. Any company not willing to provide you with these should be avoided straight away.
- Verify any referrals and references you receive, and check the portfolio. Unfortunately, you cannot trust a portfolio to be real. Contact the companies listed on the references and referrals and find out whether they were happy with the work that was done for them.
- Ask for progress reports and statistical growth. These should show the growth of the company itself – they couldn’t possible do for you what they can’t do for themselves. At the same time, you should ask what kind of progress reports you can expect yourself.