Don’t fool yourself thinking that mail marketing is a thing of the past and that social media is the new norm. There were roughly 3.7 billion email users in 2017, and the number is set to reach 4.1 billion by 2021. That’s great news for you and the email marketing writing service! As the medium grows more popular than ever before, numerous new possibilities for campaigns come forward too. In fact, email marketing continues to dominate most companies’ advertising strategy.
Sure, the rules have changed over the years, and the emails most businesses send today are different from the ones creeping up in your inbox a few years ago. Now, the content has become highly personalized and engaging and includes images, links, integrated video, one of a kind discounts, and so on.
But it’s not to say the things you experience today with email marketing are the best it can do. Change is just around the corner as you can now integrate new technologies with email to grow a more responsive audience than ever before and improve your results.
Here are a couple of disruptive email trends you should keep an eye on:
1. Increased Interaction
How interactive can an email be? After all, take away the shiny layer of multimedia content, and at its core, it’s just a piece of text, right?
Not quite. Email is slowly becoming more and more interactive and lets users perform a variety of actions within the body of the email, such as placing orders, signing up for seminars or filling out forms. The goal here is to make the user’s experience better, while simultaneously get marketers better results.
For instance, let’s assume you want people to sign up for a free yoga class to promote your new studio. A less interactive email will have people clicking on a link, go to a different page, and then signing up there. There aren’t a lot of steps, granted, but it’s still less straightforward than giving them the possibility of signing up right there on the spot in the email tab.
2. Better Personalization
Most probably you use some degree of personalization in your emails. For instance, you might use customized subject lines and start every email text by using the name of the person reading it.
While important, that’s not enough anymore. You need to take it a step further if you want to keep prospects engaged. We’re talking here about list segmentation, a way to divide your users based on their demographics, behavior, interests, or other data you have available. You can use these lists to send relevant emails to the right people carefully and with significant results regarding engagement and click-through rates.
3. The Rise of Chatbots
Chatbots used to be the subject of a lot of internet jokes. That’s because the execution lacked in humanity. However, it’s 2018, and chatbots are becoming better and better at mimicking real human interactions.
This amazing technology gives you the unique opportunity of using the data gathered from users to create a rich experience for them. They act as guides that help users with any action they might want to perform. So, it’s not a bad idea to welcome them with open arms.
4. Privacy Becomes a Soft Spot
Perhaps you’ve noticed, but a lot of marketing methods, not just the ones on this lists, can depend on one big factor: user data.
For years companies have been gathering information on their audience and used it to create more comprehensive, meaningful campaigns. But privacy is a big concern these days, and a lot of people are thinking of ways to protect user data. The European Union instituted the GDPR, so if you have EU citizens as customers, you’ve probably already been affected by these restrictions.
Back to You
When crafting your new email marketing campaign, be sure to keep these pending trends in mind. The world of email marketing is going to change a lot over the next few years, and it’s in your best interest to stay ahead of these trends.